Few marques have lost their way quite like Citroen. They were once the mad uncle of France’s motoring family. Dalliances with Maserati, innovative engineering and graceful designs meant that from the ’60s to the late ’80s they created cars we loved, and even if we didn’t always buy them, we always respected them. And now their idea of innovation is the ruddy Cactus, yet another diesel box of dullness. Let’s look back at their zenith which, for us, is epitomised by this advert for the 168BHP CX GTi turbo. There’s no plot. It features the loopiest of ’80s fruitcakes, Grace Jones, a giant revolving head in the desert and dubbed on tyre squeal. At the time the French authorities were discouraging irresponsibility in advertising and, inevitably, all the grown-ups complained when this ad was aired. Citroen knew this would happen and that’s why we admired them. They celebrate the excitement, recklessness and beauty of speeding technology. Pop the kettle on and watch this. Actually, forget tea, pour a pint of absinthe and try and make sense of this marvellous madness;

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