How things have changed! Porsche today makes about €2 billion profit per year, has broad mainstream appeal from its six model line-up and can now afford to chuck millions at courting new customers, through stylish Teutonic tat and expensive lifestyle nonsense, under the umbrella of its ‘Porsche Design’ side arm. But it was in the winter of 2010 that Porsche’s ego really a new high – or low, depending on your point of view – when it announced to the motoring media that it was producing five one million dollar advent calendars to be displayed at flagship retailers on five different continents.

The European one went to Harrods of London; stuffed with swanky over-engineered booty the 6ft tall brushed aluminium and satin black boxes had 24 compartments, backlit with neon lamps, that contained, pretty much, everything you could buy from the Porsche Design catalogue, incuding:

  • Porsche cufflinks
  • Tobacco pipe
  • Aluminium fountain pen set
  • Porsche Design Bounce:S trainers
  • Lambskin branded jacket
  • Gold sunglasses
  • Porsche luggage sets
  • Gold mechanical chronometer (a watch to me and you)
  • A bespoke Porsche Design kitchen
  • And a 9m long 525bhp speedboat called the RFF28, that Porsche had a hand in designing, and featured a back deck that supposedly resembled the rear end of a 911.


Of course the last two came in voucher form, so probably got lost in the flotsam of discarded gift paper, pulled crackers and Quality Street wrappers during a hungover Boxing Day clean up, just like everyone elses.

However, we at MotorPunk Towers are masters of the cut-price alternative, and in this week’s Christmas Kitbag we’ve found a way that for a mere £150 every chap can enjoy the Chrimbo countdown with a classy boozy tipple. Click here to find out how to get your Whisky Advent Calendar (2015 Edition)

About The Author

Darryl can usually be found up to his elbows in some unloved piece of BL detritus when he isn’t snapping and scribbling for various print magazines or producing the book on road tripping or tally-ho adventurers. As an occasional presenter on CBS's Carfection YouTube channel, his other hobbies include vintage Scalextrics, ‘60s Bang & Olufsen and dabbling in grassroots motorsport.

8 Responses

  1. Billy Smith

    £1 million is mad, but then so is £150 for 24 shots of Scotch! Four six packs of Stella and a Costco box of Monster Munch is how we do it up north! Bring on Christmas!!

  2. Kendo Nagasaki

    Did anyone actually buy one? Who got the gifts? Vague whiff of vapour-gift methinks

  3. Ben Jacks

    What were the other bits of “Teutonic tat” were there? Is there a full list somewhere?

    • Dr.Octane

      I tried to find out but that’s all the list I could cobble together. No car though!


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