Hello, BMW, you might know my mate Lotus. I’m not sure what gender it is (welcome to Norfolk, by the way) but it really fancies you. I’m a rubbish match-maker but it’s late and I’ve been drinking and Lotus is too shy to talk to you. It’s currently shacked up with well-meaning but obviously unsuited Proton – but it’s not what either of them want.

Since Lotus’s Dad Colin died it has been a bit adrift at times. It has inherited a little of his Engineering genius and a lot of his business acumen. It offers 3 cars and yet sells less in total than when it had the single model – on which it’s 3 current models are all loosely based. It might sound a bit NFN but they’re perfectly lovely, really. There’s no hiding Lotus’s predicament. It needs someone strong in it’s life. Ford blocked it on FaceBook. It tried Tinder but just got endless pictures of GM’s genitals.

Lotus doesn’t want a sugar Daddy, oh no. It remembers your brief liaison with that other neglected Brit, Rover, and knows you won’t want another expensive divorce. Or a nasty rash. You gave MINI some ooompah and made it the success is it today. You gave Rolls-Royce the freedom to create wonderful things. Lots of beautiful BMW babies, made in England. Sure, Lotus goes off the rails now and then but promises that it’s craziest days are behind it, besides, a little bit of crazy is good, isn’t it? Who wants to end up like Nissan, hanging around with Renault and hand-shandying over CO2 figures? Lotus is saving up to get that Swizz Beatz tattoo laser-removed and wouldn’t  mind you sneaking off to Cowley and Goodwood now and then. You could do worse, y’know.

What’s in it for you, BMW? Lotus is saucy. You could have a three’s up with Lotus and one of your other conquests for mutual product gratification. People pay for that kind of thing. Imagine the platform sharing, engineering expertise, cost-savings and other things that I’m struggling to express as metaphors for sexual relationships. Pass me that half-full glass, will you? Ta. Porsche, currently in bed with with that utter dullard VW, could easily be overshadowed by spunky little Lotus. It has a smashing new build in Hethel with a racetrack round the back. It still turns heads in F1. It has pizzazz and potential but above all people love it. I’d go out with it myself but I’m just a motoring nobody with 4 pints of Guinness and a bottle of Hungarian Chardonnay inside me – it needs a powerful German car conglomerate. You’d be perfect together!

My mate Lotus really fancies you, BMW, will you go out with it?

 

About The Author

Rich Duisberg

Rich's drivel regularly appears in Practical Performance Car and GT Porsche magazines. He has also written for Classic & Sportscar, MogMag, Classic Performance and Retro, Banzai, Evo, and Modern Mini. He also did a book no-one bought. His hungover fizzog also often appears on CBS’s Carfection channel enthusing about historic motoring. Le Mans winner Derek Bell once refused to get in Rich's Morgan Three Wheeler with him at the wheel. Currently amongst the detritus in his garage is a Porsche 968 Sport, MK1 MX-5, Sinclair C5 and a vintage Royal Enfield pushbike which he loves.

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