“The concept was simple: to take the idea of the Morgan being a ‘Sunday morning car to drive to a country pub’ and turn it on its head by dropping it into an environment almost alien to the car.” This was the brief given to ace automotive photographer Neil Emmerson, commissioned by the Morgan Motor Company to shoot a series of images that illustrated the global reach of a brand which now exports 70% of their sports cars to 50 dealerships across 32 different countries.

Inspired by the smoky bars and cluttered streets of Ridley Scott’s Bladerunner,this particular picture was taken in the hectic backstreets of Tokyo’s Shinbashi district. With exposure time set to about 1.5 seconds the idea was retain the passersby’s’ shapes whilst keeping them anonymous. “Everything is as it was. No models, assistants or agency people. Just me and the car.” Simple, striking and brave … just like the subject: the Mustang-engined Roadster, MMC’s 280bhp range-topping ‘Classic’.

You can see more of Neil’s work at www.neilemmerson.com or at ‘thetravellingphotographer’ on Instagram.

About The Author

Darryl Sleath

Darryl can usually be found up to his elbows in some unloved piece of BL detritus when he isn’t snapping and scribbling for various print magazines or producing the occasional book on tally-ho adventurers, PE or road tripping. As an occasional presenter on XCAR’s YouTube channel, his other hobbies include vintage Scalextrics, ‘60s Bang & Olufsen and dabbling in grassroots motorsport.

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