While our good chums at XCAR were going all giddy over Porsche’s new GT3 RS last month, I at the other end of the scale, was playing with a clutch of classic water-pumping coupes at a sodden Donington test track. Not quite as glamorous perhaps, but these oft maligned transaxled Porsches were models that actually saved the Fatherland’s favourite sports car manufacturer from extinction in the late 80s and early 90s. Later this year there’s a little film coming which celebrates the part the 924, 944, 968 and 928 played in saving Stuttgart’s finest, because it’s fair to say that during the dark days of the 90s global recession Porsche was on its air-cooled arsch.

How things have changed! Porsche today makes about €2 billion profit per year, has broad mainstream appeal from its six model line-up and can now afford to chuck millions at courting new customers through stylish Teutonic tat and expensive lifestyle nonsense under the umbrella of its ‘Porsche Design’ side arm. But it was in the winter of 2010 that Porsche’s ego really a new high – or low, depending on your point of view – when it announced to the motoring media that it was producing five one million dollar advent calendars to be displayed at flagship retailers on five different continents.

 

The European one went to Harrods of London; stuffed with swanky over-engineered booty the 6ft tall brushed aluminium and satin black boxes had 24 compartments, backlit with neon lamps, that contained, pretty much, everything you could buy from the Porsche Design catalogue, incuding:

  • Porsche cufflinks
  • Tobacco pipe
  • Aluminium fountain pen set
  • Porsche Design Bounce:S trainers
  • Lambskin branded jacket
  • Gold sunglasses
  • Porsche luggage sets
  • Gold mechanical chronometer (a watch to me and you)
  • A bespoke Porsche Design kitchen
  • And a 9m long 525bhp speedboat called the RFF28 that Porsche had a hand in designing and featured a back deck that supposedly resembled the rear end of a 911.

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Of course the last two came in voucher form, so probably got lost in the flotsam of discarded gift paper, pulled crackers and Quality Street wrappers during a hungover Boxing Day clean up just like everyone elses.

However, we at MotorPunk Towers are masters of the cut-price alternative, and in this week’s Christmas Kitbag we’ve found a way that for a mere £150 every chap can enjoy the Chrimbo countdown with a classy boozy tipple. Click here to find out how to get your Whisky Advent Calendar (2015 Edition)

8 Responses

  1. Billy Smith

    £1 million is mad, but then so is £150 for 24 shots of Scotch! Four six packs of Stella and a Costco box of Monster Munch is how we do it up north! Bring on Christmas!!

    Reply
  2. Kendo Nagasaki

    Did anyone actually buy one? Who got the gifts? Vague whiff of vapour-gift methinks

    Reply
  3. Ben Jacks

    What were the other bits of “Teutonic tat” were there? Is there a full list somewhere?

    Reply
    • Dr.Octane
      Dr.Octane

      I tried to find out but that’s all the list I could cobble together. No car though!

      Reply

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